‘Living free of fear’, by author and entrepreneur Dan Kieran

'Since the Process, I’ve found the feeling I spent my life looking for – the feeling I had thought would be found in being a successful entrepreneur. It turned out to be much closer than I ever imagined. It was always in me, it turns out. And although I did the Process for myself, perhaps the biggest gift of all is that learning to let go of fear has liberated my whole family. Stepping down from such an intense job meant my wife Isobel could retrain and return to a fulfilling professional career and I got more much-needed time with my four children.

My new book tackles these issues from a business perspective. It’s called Do Start: How to create and run a business (that doesn’t run you) and it calls out the fact that the mental health of entrepreneurs is still seen as collateral damage in the pursuit of building their companies. For the most part, business is a domain still run and ruled from a place of fear and all of us pay a price for that. My book is a guide to enable founders to create businesses without losing themselves and of course they do this by learning to run them from a place of love instead.'

To read Dan's Process Story in full, click here

To find out more about about Dan's new book, click here 

Special offer: Receive a 15% discount on copies of Dan's book until 31 May by entering the code HOFFMAN (all caps) at checkout.

'An excellent experience' The Hoffman Essentials

The Hoffman Essentials is an online weekend workshop led by two members of the Hoffman team. It provides a practical introduction to Hoffman tools and techniques that you can take away and use from day one. Numbers are limited to 16 participants to provide a safe, contained environment.

All participants on The Hoffman Essentials receive a follow-up Zoom call is included in the price, and access to a dedicated post-Essentials resource section of our website and £100 discount voucher towards the seven-day Hoffman Process.

Upcoming dates:

April 15 & 16 - Early Bird closes 5pm Monday!

May 20 & 21 - Early Bird

June 10 & 11 - Early Bird

July 15 & 16 - Early Bird

'An excellent experience – a very powerful programme delivered over just two days at a thoroughly affordable price.' ~ Hoffman Essentials participant

For more information, dates and to book, click here

Introduction to Hoffman - weekly sessions by Zoom

If you would like more information about Hoffman courses and events, our free, informal introduction sessions by Zoom are a great opportunity to find out more.

Led by Hoffman UK Managing Director, Serena Gordon (pictured) and members of the Hoffman enrolment team, the hour-long sessions provide a mix of information and the opportunity for Q&A. Attend with your camera on or off – either way, you’ll be guaranteed a warm welcome. You can just listen in, or ask questions via Zoom’s ‘chat’ function, and we’ll be happy to answer them.

Perhaps you’re planning to register for the Hoffman Process? These calls can talk you through the practicalities of attending the Process and what it entails. There will also be information about our Hoffman Essentials weekends and our other short courses and workshops.

Wednesday 5 April 4:00 pm

Tuesday 11 April 7:30 pm

Wednesday 19 April 4:00 pm

Tuesday 25 April 7:30 pm

To register, simply email info@hoffmaninstitute.co.uk with the date of the session you would like to attend, and we'll reply with the Zoom logins.

Can't make these dates? Sessions from March onward can be found on our website here

The Hoffman Process: dates and availability

Having a range of new venues to run the Process allows us to offer more single-room accommodation than ever before; please visit the Venues page on our website or contact us if you have specific questions about a venue.



April 22-28: Bore Place: Wait List

May 6-12: Bore Place: Wait List

May 27-June 2: Charney Manor: Wait List

June 17-23: Broughton Hall (pictured): Available

July 8-14: Charney Manor: Available

July 22-28: Charney Manor: Available

August 5-11: Charney Manor: Available

For later dates in 2023, click here

For practical information about the Process and what it entails, we hold weekly information evenings by Zoom that are free to attend. These take place at either 7.30pm on a Tuesday evening or 4.00pm on a Wednesday. You can find details of upcoming dates here.

Questions? You can call our office during UK office hours on +44(0)1903 88 99 90 or email info@hoffmaninstitute.co.uk.

* At the time of writing! When a Process is on a Wait List, spaces do regularly become available. To find out more about Wait List and parachute places, email enrolment@hoffmaninstitute.co.uk or call us on +44(0)1903 88 99 90

T: +44 (0) 1903 88 99 90 | E: info@hoffmaninstitute.co.uk | www.hoffmaninstitute.co.uk